For my senior capstone project, my team collaborated directly with the CMO of Snarf’s Sandwiches to create a campaign that leaned into the brand’s quirky humor while showcasing the superior quality of its sandwiches. A crowd favorite was this satirical newsreel that I wrote, directed, and made my on-screen debut in. Full campaign is linked below.
Cuttin Sandwiches, Not Corners
Client
Snarf’s Sandwiches
Skip the Red-Eye To Tokyo
Inspired by my lifelong admiration for VW and Porsche ads of the 1960s, I conceptualized this series for Blofish Sushi. As both a longtime server and the campaign’s strategist/copywriter, I developed a refreshed social media and advertising strategy highlighting BloFish’s unique selling proposition: it is the only sushi restaurant on the Front Range sourcing directly from International Marine Products (IMP). Since opening in Little Tokyo, Los Angeles, in 1968, IMP has pursued one vision: consistently acquire the highest quality sushi–grade fish, and streamline the delivery of Japanese imported seafood nationwide.
Client
Blofish Sushi
