For my senior capstone project, my team collaborated directly with the CMO of Snarf’s Sandwiches to create a campaign that leaned into the brand’s quirky humor while showcasing the superior quality of its sandwiches. A crowd favorite was this satirical newsreel that I wrote, directed, and made my on-screen debut in. Full campaign is linked below.
Cuttin Sandwiches, Not Corners
Client
Snarf’s Sandwiches
Skip the Red-Eye To Tokyo
Armed with a lifelong admiration for 1960s VW and Porsche advertising, and a few sarcastic quips, I created my first professional advertising campaign for BloFish Sushi, a Tokyo-inspired sushi bar on Pearl Street in Boulder.
After two years as a server and bartender, I noticed a disconnect: the quality of the fish far outpaced how we talked about it. I built a refreshed social and advertising strategy around BloFish’s true differentiator—the only sushi restaurant on the Front Range sourcing directly from International Marine Products (IMP).
The campaign drew on the wit, restraint, and honesty of classic print advertising, applied to a modern restaurant.
Client
Blofish Sushi
