My teams rebrand of Klondike focused on modernizing the brand through health-conscious innovation and sustainable practices. We proposed expanding Klondike’s portfolio with dairy-free, sugar-free, lower-calorie, and fruit-based products to better meet evolving consumer needs while improving brand perception.

To align with these values, we also recommended transitioning from aluminum foil to paper-based packaging, reducing the environmental impact of bauxite mining and processing.

I contributed the tagline, ‘What Wouldn’t You Do For a Klondike Bar?’, tying the brand’s playful identity to its new, mindful approach.