In my Consumer Insights class, I worked on a semester-long project to develop a unique brand extension for Moët & Chandon. Drawing from the brand’s history of redefining luxury and culture, I created the concept for a ready-to-drink champagne cocktail made with rare Cretan oranges, known as Portokalia Maleme Chanion Kritis. These oranges, harvested only six months out of the year, add a seasonal exclusivity that mirrors Moët’s tradition of crafting vintages from only the best years.

This concept builds on Moët’s legacy of innovation, transforming a centuries-old ritual into something modern, accessible, and aspirational. By blending the prestige of champagne with the rarity of Cretan oranges, the product reframes luxury as something both timeless and imaginative—setting Moët apart in the growing ready-to-drink category.